Amazon The BAR
[Rebranding]

After Effects, Cinema4D

Amazon’s The Bar is about taking Amazon’s most outstanding, customer-obsessed work from all over the world and improving it. It is also a place to share ideas, discover new strategies and mental models from the global team, and just plain talk.

I contributed to the rebranding of The Bar during my internship, focusing on creating typography-based motion graphics. I combined 3D and 2D elements to produce dynamic animations and designed the loading and error pages, enhancing the user experience. You can explore more at https://amazonthe.bar/.