Amazon Prime Big Deal Day Gameplay
- Project by Amazon Interns
Rebranding, Motion Graphics
After Effects
During my summer 2024 internship at Amazon, six interns collaborated to concept, direct, design, and film a promotional video for Amazon Prime Big Deal Days. Aligning with recent trends, we split the screen in half—featuring live-action footage on the left and a custom-designed game on the right, seamlessly blending the two elements.
[Game Concept]
Join Amazon's beloved corgi, Rufus, on an exciting mission to deliver epic deals during Prime Big Deal Days!
The adventure begins as an Amazon delivery truck rolls up, and Rufus leaps out, ready for action. As he moves upward, he collects PBDD packages along the way. Once Rufus reaches the top, he delivers the package to the doorstep, unlocking the next level and continuing his delivery quest.
Charcters
Rufus Characters
Amazon Delivery Van
Non-Amazon Box Monsters
PBDD Deals Unboxed
Scenes
Behind The Scenes
We set up the set ourselves and conducted the filming.
Credit
Graphic Design : Ben Solliday, Mina Lim, Claire Snyder
Motion Design : Ruri Lee, Effy Lan
Copywriting : Hannah Kakish