Rebranding, Motion Graphics

After Effects, Illustrator, Figma

Colorwise is a personal color brand. Personal color refers to the set of colors that best complement an individual's natural features, such as skin tone, hair, and eye color. It is often categorized into seasonal palettes—Spring, Summer, Autumn, and Winter—helping individuals choose clothing, makeup, and accessories that enhance their overall appearance. 

The logo is inspired by color swatches and is represented through oval shapes, with four ovals symbolizing the four seasons.

Each oval is filled with a gradient representing the signature colors of each season.

I designed three sets of posters, each based on one of the four categories: Spring, Summer, Autumn, and Winter.

The event poster includes details such as the date, location, and the names of the guest stylists who will be conducting personal color tests.