Amazon The Bar
- Amazon Internship Project
Rebranding, Motion Graphics
After Effects, Cinema 4D
The Bar is about taking Amazon’s most outstanding, customer-obsessed work from all over the world and improving it. It is also a place to share ideas, discover new strategies and mental models from the global team.
During my summer 2024 internship at Amazon, I contributed to the rebranding of The Bar, focusing on creating typography-based motion graphics. I combined 3D and 2D elements to produce dynamic animations and designed the loading and error pages, enhancing the user experience.
THE BAR Homepage Hero Animation
These are hero typographic motions designed to bring dynamic movements to THE BAR website, using five predefined colors.
THE BAR Preloading Logo Animation
Created a preloading animation motion using Amazon's iconic icons and THE BAR's text, which appears before the website loads. This preloading animation seamlessly transitions into the video.
You can explore more at https://amazonthe.bar/.
Amazon Arabic Brand Video
I created part of the motion for an Amazon
promotion video using Arabic.
Amazon Pharmacy AD
As part of Amazon Pharmacy's promotional video, I created a simple motion using the provided elements and placed the video into a mockup.
Credit
Creaive Director : Christopher See
Senior Motion Designer : Andrew Nam
Brand/Visual Designer : Celine Han
Animator Interns : Ruri Lee, Effy Lan