Rebranding, Motion Graphics

Cinema 4D, After Effects

After researching the meaning behind Mastercard's logo, I created a brand identity motion video based on the reason for the overlapping circles and the symbolism of each color.

Using Cinema 4D and After Effects, I visualized this concept through the journey of spheres, representing seamless transactions and global diversity. I incorporated marble textures to reflect Mastercard's modern aesthetic. This project allowed me to explore how to express brand identity through motion design.

Why chose a circle as a logo?

Why combine the two circles?

- The circle of the logo means accessibility and connectivity.

- These circles symbolize the partnership between consumers, banks, and merchants in the global financial ecosystem.
Also represent the seamless transactions facilitated by Mastercard across borders and currencies.

I used the journey of spheres to represent Mastercard, as their movement and interaction symbolize connection, trust, and seamless transactions. The transparent spheres also represent diverse users across different cultures, highlighting Mastercard’s global reach.